About

These projects have gone through a process from concept development to delivering final assets and campaigns. They include photographs, videos, typography, and graphics that have been used as press releases, website placing, newsletters, Instagram, and Google Ads, among others. I've been involved in pre-production, production, and post-production, from concept creation to completion.

I normally start with inspiration decks where I portray the initial concept and ideas through references, sketches, storyboards and descriptions, including where and how the assets will be applied. The pre-production stage encompasses planning and budgeting, hiring a team of photographers, videographers (if needed), and stylists, casting, scouting, and sourcing.

After the concept is set, I create the shot list encompassing the Art Direction, such as angles and lighting for photos and videos, video storyboards, models, props, and locations. The production stage includes on-hand execution of the ideas via styling and art directing on-set or remotely.

The outcome is presenting the final assets applied on different platforms. In post-production, I direct a team of graphic designers and editors with retouching notes and references, and support light editing.