Tata Harper Skincare has always been more than beauty—it’s about pure, high-performance skincare that looks, feels, and performs effortlessly. During my time with the brand, I helped shape its evergreen content, crafting a cohesive visual language across emails, social media, paid ads, and the website—designed to be as timeless as the products themselves. Through photo art direction, refined graphic treatments, and curated storytelling, I captured the essence of the brand: lush ingredients, radiant skin, effortless application, and even Tata herself. The visual direction combined clean typography with rich, organic textures, ensuring every touchpoint felt fresh, elevated, and unmistakably Tata Harper.