Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh and elevated.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh and elevated.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh and elevated.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
For Tata Harper’s first color cosmetic launch, the Cream Blush, the creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign showcased its creamy texture, blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction einforced the brand’s clean beauty ethos, using botanical elements, soft typography, and vibrant swatches. This cohesive approach spanned press, social, email, and web for an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
For Tata Harper’s first color cosmetic launch, the Cream Blush, the creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign showcased its creamy texture, blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction einforced the brand’s clean beauty ethos, using botanical elements, soft typography, and vibrant swatches. This cohesive approach spanned press, social, email, and web for an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
For Tata Harper’s first color cosmetic launch, the Cream Blush, the creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign showcased its creamy texture, blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction einforced the brand’s clean beauty ethos, using botanical elements, soft typography, and vibrant swatches. This cohesive approach spanned press, social, email, and web for an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer 2025 campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer 2025 campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer 2025 campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Holiday 24
Aerosoles
The Aerosoles Holiday 2024 Microcampaign drew inspiration from the casual moments leading up to the festivities—getting ready, gifting, and seasonal preparations. Rich red tones created a moody, luxe backdrop, while softer, lighter settings evoked a relaxed vibe, perfect for holiday shopping, travel, and gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Holiday 24
Aerosoles
The Aerosoles Holiday 2024 Microcampaign drew inspiration from the casual moments leading up to the festivities—getting ready, gifting, and seasonal preparations. Rich red tones created a moody, luxe backdrop, while softer, lighter settings evoked a relaxed vibe, perfect for holiday shopping, travel, and gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Holiday 24
Aerosoles
The Aerosoles Holiday 2024 Microcampaign drew inspiration from the casual moments leading up to the festivities—getting ready, gifting, and seasonal preparations. Rich red tones created a moody, luxe backdrop, while softer, lighter settings evoked a relaxed vibe, perfect for holiday shopping, travel, and gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Independent work
Music / Commerials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project
Independent work
Music / Commerials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project
Independent work
Music / Commerials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project