art director focusing on CaMPAIGNS & design in expressive forms.
Selected work
Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh, elevated, and undeniably Tata Harper.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
A pioneer for luxury, high-performance, natural skincare, Tata Harper ventured into color cosmetics for the first time with the launch of its Cream Blush.
The creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign highlighted the product’s creamy texture, radiance, and blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction reinforced the brand’s clean beauty ethos, using botanical-inspired design, soft typography, and vibrant swatches. This cohesive approach extended across press, social media, email, and web, creating an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
05. Modeling
Tata Harper Skincare
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy—bold hues catching the light, sculpted platforms in motion, and airy knits that flow with every step.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy—bold hues catching the light, sculpted platforms in motion, and airy knits that flow with every step.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Holiday 24
Aerosoles
For the Aerosoles Holiday 2024 Microcampaign, the inspiration was drawn from the casual moments leading up to holiday festivities—the excitement of getting ready, gifting, and preparing for the season. Rich red tones create a moody luxe backdrop, while softer, lighter settings evoke a relaxed vibe, perfect for casual holiday shopping, travel, or laid-back gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Music Videos
Commercials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
say
hello,
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
say
hello,
art director focusing on CaMPAIGNS & design in expressive forms.
Selected work
Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh, elevated, and undeniably Tata Harper.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
A pioneer for luxury, high-performance, natural skincare, Tata Harper ventured into color cosmetics for the first time with the launch of its Cream Blush.
The creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign highlighted the product’s creamy texture, radiance, and blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction reinforced the brand’s clean beauty ethos, using botanical-inspired design, soft typography, and vibrant swatches. This cohesive approach extended across press, social media, email, and web, creating an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
05. Modeling
Tata Harper Skincare
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy—bold hues catching the light, sculpted platforms in motion, and airy knits that flow with every step.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Holiday 24
Aerosoles
For the Aerosoles Holiday 2024 Microcampaign, the inspiration was drawn from the casual moments leading up to holiday festivities—the excitement of getting ready, gifting, and preparing for the season. Rich red tones create a moody luxe backdrop, while softer, lighter settings evoke a relaxed vibe, perfect for casual holiday shopping, travel, or laid-back gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Music Videos
Commercials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
say
hello,
art director focusing on CaMPAIGNS & design in expressive forms.
Selected work
Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh, elevated, and undeniably Tata Harper.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
A pioneer for luxury, high-performance, natural skincare, Tata Harper ventured into color cosmetics for the first time with the launch of its Cream Blush.
The creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign highlighted the product’s creamy texture, radiance, and blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction reinforced the brand’s clean beauty ethos, using botanical-inspired design, soft typography, and vibrant swatches. This cohesive approach extended across press, social media, email, and web, creating an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
05. Modeling
Tata Harper Skincare
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy—bold hues catching the light, sculpted platforms in motion, and airy knits that flow with every step.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Holiday 24
Aerosoles
For the Aerosoles Holiday 2024 Microcampaign, the inspiration was drawn from the casual moments leading up to holiday festivities—the excitement of getting ready, gifting, and preparing for the season. Rich red tones create a moody luxe backdrop, while softer, lighter settings evoke a relaxed vibe, perfect for casual holiday shopping, travel, or laid-back gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Music Videos
Commercials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
say
hello,
art director focusing on CaMPAIGNS & design in expressive forms.
Selected work
Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh, elevated, and undeniably Tata Harper.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
A pioneer for luxury, high-performance, natural skincare, Tata Harper ventured into color cosmetics for the first time with the launch of its Cream Blush.
The creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign highlighted the product’s creamy texture, radiance, and blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction reinforced the brand’s clean beauty ethos, using botanical-inspired design, soft typography, and vibrant swatches. This cohesive approach extended across press, social media, email, and web, creating an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
05. Modeling
Tata Harper Skincare
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy—bold hues catching the light, sculpted platforms in motion, and airy knits that flow with every step.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Holiday 24
Aerosoles
For the Aerosoles Holiday 2024 Microcampaign, the inspiration was drawn from the casual moments leading up to holiday festivities—the excitement of getting ready, gifting, and preparing for the season. Rich red tones create a moody luxe backdrop, while softer, lighter settings evoke a relaxed vibe, perfect for casual holiday shopping, travel, or laid-back gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Music Videos
Commercials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
say
hello,
art director focusing on CaMPAIGNS & design in expressive forms.
Selected work
Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh, elevated, and undeniably Tata Harper.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
A pioneer for luxury, high-performance, natural skincare, Tata Harper ventured into color cosmetics for the first time with the launch of its Cream Blush.
The creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign highlighted the product’s creamy texture, radiance, and blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction reinforced the brand’s clean beauty ethos, using botanical-inspired design, soft typography, and vibrant swatches. This cohesive approach extended across press, social media, email, and web, creating an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
05. Modeling
Tata Harper Skincare
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy—bold hues catching the light, sculpted platforms in motion, and airy knits that flow with every step.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Holiday 24
Aerosoles
For the Aerosoles Holiday 2024 Microcampaign, the inspiration was drawn from the casual moments leading up to holiday festivities—the excitement of getting ready, gifting, and preparing for the season. Rich red tones create a moody luxe backdrop, while softer, lighter settings evoke a relaxed vibe, perfect for casual holiday shopping, travel, or laid-back gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Music Videos
Commercials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
say
hello,
art director focusing on CaMPAIGNS & design in expressive forms.
Selected work
Evergreen
Tata Harper
Tata Harper Skincare is all about pure, high-performance beauty. From 2021 to 2023, I shaped its evergreen content across emails, social, paid ads, and the website—creating a timeless visual language.
Through photo and video art direction, graphic treatments, and curated storytelling, I highlighted lush ingredients, radiant skin, effortless application, and even Tata herself. Clean typography and natural textures kept every touchpoint fresh, elevated, and undeniably Tata Harper.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
Tata Harper Skincare
Cream Blush
Tata Harper
A pioneer for luxury, high-performance, natural skincare, Tata Harper ventured into color cosmetics for the first time with the launch of its Cream Blush.
The creative direction balanced the brand’s luxurious aesthetic with color and playfulness. The campaign highlighted the product’s creamy texture, radiance, and blendable application, ensuring the blush felt like an extension of skincare highlighting its nourishing benefits.
The graphic direction reinforced the brand’s clean beauty ethos, using botanical-inspired design, soft typography, and vibrant swatches. This cohesive approach extended across press, social media, email, and web, creating an immersive brand experience.
SEE FULL PROJECT
Services:
01. Art Direction
02. Production/Casting
03. Styling
04. Design Direction
05. Modeling
Tata Harper Skincare
Spring Summer
Aerosoles
Style that moves as effortlessly as you do—this was the vision behind Uninterrupted Comfort, Aerosoles’ Spring/Summer campaign. Designed for every transition, from work to weekend and day to night, the creative direction captured the collection’s energy—bold hues catching the light, sculpted platforms in motion, and airy knits that flow with every step.
A sunset gradient symbolized the seamless shift from day to night, mirroring the collection’s versatility. These visuals became the pulse of the campaign, rolling out across emails, social, paid ads, and the website to bring the season’s story to life, inviting women to step into comfort without compromise.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Design Direction
Giant Propeller
Holiday 24
Aerosoles
For the Aerosoles Holiday 2024 Microcampaign, the inspiration was drawn from the casual moments leading up to holiday festivities—the excitement of getting ready, gifting, and preparing for the season. Rich red tones create a moody luxe backdrop, while softer, lighter settings evoke a relaxed vibe, perfect for casual holiday shopping, travel, or laid-back gatherings.
The shoes take the center stage in dynamic, purposeful compositions. The result is a campaign that feels both elevated and accessible, radiating the warmth and energy of the holidays while emphasizing Aerosoles' commitment to timeless, versatile style.
SEE FULL PROJECT
Services:
01. Creative Direction
02. Production/Casting
03. Styling
04. Design Direction
Giant Propeller
Music Videos
Commercials
A showcase of my work in art coordination for music videos and commercials. From sourcing props to refining set details, I helped bring bold creative visions to life with a keen eye for texture, composition, and atmosphere. These projects were an immersive introduction to high-impact visual storytelling, laying the foundation for my creative direction today.
SEE FULL PROJECT
Services:
01. Art Coordination
Independent Project
About
Victoria, an Art Director and multidisciplinary creative, blends strategic thinking with artistic intuition to craft authentic brand narratives. With experience in social media, brand marketing, and fashion + textile design, she brings a holistic approach to every project.
Victoria dives deep into a brand’s essence, uncovering what it wants to say and how to say it. She thrives on challenges, constantly merging artistry and marketing to keep brands fresh, engaging, and visually distinct.
Her creative process involves overflowing mood boards, brainstorming sessions (with lots of voice notes), and a playlist that sets the tone for the brand. With a sketchbook nearby and the beach always on her mind, she lets ideas take shape organically, believing the best concepts should feel natural, inspired, and full of possibility.
say
hello,